Women's Basketball to Host WBCA Pink Zone Event on Friday Night

St. Louis, Mo., February 15, 2011 – The Washington University in St. Louis women's basketball team will host its 2011 Women's Basketball Coaches Association (WBCA) Pink Zone event during its game this Friday, Feb. 18, against University Athletic Association (UAA) rival New York University beginning at 6 p.m.

The WBCA Pink Zone initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

Washington University and New York University will combine efforts to help raise breast cancer awareness with each team donning commemorative warm-up t-shirts prior to Friday night's competition.There will also be WBCA Pink Zone t-shirt giveaways during the game. Admission is free to all Washington University women's basketball games.

The WBCA began the WBCA Pink Zone in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The late Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.

Overall, the WBCA Pink Zone has raised nearly $3.3 Million, has reached almost 2.7 Million fans, and has unified over 4,700 participants in only four years.